[Latest Updated] Recommended Social Media Image Sizes of Facebook, Instagram and Major Platforms

Social media images are important for drawing people's attention and expressing essential information. Before you change the image content, you should start the first correct step: choose the right social media image sizes.

This article will explain why the sizes of social media images are important and give you the best guide to social media picture size requirements. Let's keep reading and find your answers.

Part 1. Facebook Image Sizes

Your shared content on Facebook will possibly be exposed to most of your followers and some strangers. Facebook's algorithm decides whether your shared posts can reach more people, but no one can explain how it works. But generally, the high-quality content and the user engagement are two major factors. An ideal image size symbolizes high-quality posts, which could gain more user engagement. Thus improving your Facebook performance.

Best dimensions for Facebook images:

Facebook profile: 320×320 pixels

Facebook cover: 851×315 pixels

Facebook post: 1080×1080 pixels

Facebook Stories: 1080×1080 pixels

Facebook Ads: 600×600 pixels

Let's move to the specification of Facebook image sizes in the following section.

Facebook Profile Picture

Recommended picture size: 320×320 pixels

Minimum image size: 180×60 pixels

The square image uploaded will be displayed circularly. Even though you can click to see the complete image, you are advised to choose an image with less important information in the corner.

Facebook Cover Photo

Best Facebook cover dimension for desktop: 851×315 pixels

Best Facebook cover dimension for mobile: 640×360 pixels

Larger images will not be cropped but hidden. In addition, the left side of the cover photo will be slightly covered by your profile picture. To avoid cropping issues, we suggest organizing the main information within 640×321 pixels.

Facebook Post & Shared Image

Recommended minimum Facebook post image size: 1080×1080 pixels

For a single image post, you can upload a 1080×1080 pixels image, and it will be completely shown in the Facebook feed. If you upload multi-image posts, those images will be listed as smaller squares of 250×250 pixels and 165 ×165 pixels according to the image number you uploaded. For your information, when you upload multiple images, the sixth and the rest will be hidden; you can click to see more.

Facebook feeds are displayed in 1:1 and 4:5. Therefore, to make your posts work best, the minimum image size should be 1080 x 1080 pixels and 1080 x 1350 pixels.

Facebook Stories Image

Recommended minimum Facebook Stories image size: 1080 x 1080 pixels

Ideal Story size for full-screen mobile display: 1080 x 1920 pixels

Facebook Story (mobile only) display on the Facebook Feeds should be 1:1 with a minimum of 1080 x 1080 pixels. However, for those mainly interested in Stories and swipe to switch, the Story will cover the entire smartphone screen and a 1080 x 1920 pixels image works best.

Facebook Ads Image

The minimum technical requirements by Facebook officials are 600×600 pixels (1:1) and 600×750 pixels (4:5). JPG and PNG file formats are preferred for web performance and image quality.

Part 2. Instagram Image Sizes

Visual elements like images and videos take a larger place than on Facebook. With much information conveyed by image, it is vital to adapt the correct image size on Instagram.

Instagram Profile Picture

Instagram profile picture recommended size: 110×110 pixels

Same as on Facebook, your profile picture will appear as in the round. So try avoiding the information placed at the corner.

Instagram Post Image (Square, Landscape, Portrait)

Instagram will keep the original photo resolution as long as it has a width between 320 and 1080 pixels and an aspect ratio between 1.91:1 and 4:5. There for the best Instagram post image size should be:

Landscape (horizontal): 1080×566 pixels

Portrait (vertical): 1080×1350 pixels

Square: 1080×1080 pixels

If the aspect ratio of your photo isn't supported, it will be cropped to fit a supported ratio with unavoidable loss of edge content.

Instagram Story & Reels Image

Full-screen Instagram and Story & Reels image size should be 1080×1920. Your profile photo and a possible button may cover the top and bottom of the image, so it's better to leave you text 250 pixels of space from the top and bottom bar to make the picture fit on Instagram.

Instagram Ad Image

Same as the non-ad content, the recommended image sizes for Instagram ads are:

Landscape (horizontal): 1080×566 pixels

Portrait (vertical): 1080×1350 pixels

Square: 1080×1080 pixels

Story ads: 1080×1920 pixels

Reels ads: 1080×1920 pixels

Profile Feed ads: 1080×1080 pixels

Part 3. X (Twitter) Image Sizes

X, the former Twitter, is one of the most widely used social media, mainly focusing on video and images on mobile devices. Its visual content almost gets 3 times more engagement than text posts. Therefore, image matters, and so does image size.

X Profile Picture

Recommended X profile picture dimensions are 400×400 pixels, and you should note that the circular cropping will cover part of your square avatar.

X Header Image

Recommended dimensions for X header images are 1500×500 pixels. If you use the recommended size image, you will not need to crop the image. However, how it was displayed varies between monitors and browsers, and 60 pixels on the top and bottom could be cropped.

X Post Image

Post images are most commonly used on X; we suggest you upload images with 2:1 and 3:4 aspect ratios, which will show in full.

X Ad Image

For business promotion, you need to use the right image size to fully display your ads and quickly load. In this case, you are recommended to use 800×418 pixels for a 1.91:1 aspect ratio and 800×800 pixels for a 1:1 aspect ratio.

Part 4. LinkedIn Image Sizes

LinkedIn is a professional network for companies and individuals to build business connections. A professional-looking image of the proper size can highlight your brand and get more attention.

LinkedIn Profile Picture

The minimum size for a LinkedIn profile is 400×400 pixels. But try uploading an image as clear as long as it is within 7680×4320 pixels (smaller than 8MB).

Company logo personal headshot and with pure background color usually are the best choices.

LinkedIn Banner Image

1400×350 pixels banner is the best option on LinkedIn. An image narrower than this will need to resize to fit with pixelation, so try to use the wide image.

Also, notice that the profile picture on the left bottom part will cover your banner.

LinkedIn Post & Shared Image

Best LinkedIn image sizes for engagement:

Shared link post: 1200×627 pixels

Portrait LinkedIn posts: 1080×1350 pixels with a 4:5 aspect ratio

Landscape LinkedIn posts: 1200×627 pixels with a 1.91:1 aspect ratio

Square LinkedIn posts: 1200×1200 pixels with a 1:1 aspect ratio

LinkedIn Ad Image

Company logo size for ads: 100×100 pixels

Spotlight ads logo size: 100×100 pixels

Spotlight ads custom background image: 300×250 pixels

Sponsored content images: 1200×627 pixels (1.91:1 aspect ratio)

Sponsored content carousel images: 1080×1080 pixels (1:1 aspect ratio)

Part 5. TikTok Image & Video Sizes

TikTok is undoubtedly the most popular short video platform; half of its audience is under 30. Although the short video is the main part of TikTok, images also play an important role as image carousels and thumbnails of videos on profiles, explorers and search results.

TikTok Profile Picture

200×200 pixels images are best practices for TikTok profile images. Leave important information in the central part because of its circular cropping.

TikTok Video & Thumbnail

TikTok video will be full-screen played, so the ideal aspect ratio is 9:16 of 1080×1920 pixels dimensions, and TikTok thumbnail size is the same as a TikTok video.

TikTok Ad Image

TikTok Ad Images and sponsored posts require 1080×1920 (9:16) pixels or 1080×1080 (1:1). Landscape 1920×1080 (16:9) is acceptable but not commonly used.

Part 6. YouTube Image Sizes

As the largest video-sharing platform, visual content is the most important element on YouTube. Outstanding profile branding visuals could build a brand identity, improve engagement, and highlight the core features. Let's start with the recommended image uploaded size.

YouTube Profile Picture

The profile picture is your headshot image or logo. The image size is at least 98×98 pixels, but it is suggested to be 800×800 pixels in square or round shape.

YouTube Banner

The banner image will appear across the top of your channel and serve as a background. For the best results on all devices, use an image that's at least 2048×1152 pixels and 6MB or less. But pay attention that only the center zone, about 1235 x 338 pixels, will be viewable on all platforms.

YouTube Video Thumbnail

The thumbnail image will be used as the preview image in the embedded player. We recommend your custom thumbnails have a resolution of 1280×720 (minimum of 640 pixels width).

Part 7. Snapchat Image Sizes

Snapchat is an image and video-sharing software and a messaging app. Unlike Instagram, the pictures you share are only visible for a few seconds and then disappear from your mobile and Snapchat service.

Snapchat Profile Picture

Recommended image size: 320×320 pixels

Aspect ratio: 1:1

Snapchat Geofilter

Recommended image size: 1080×1920 pixels

Aspect ratio: 9:16

Snapchat Ads

Recommended image size for Snapchat ads: 1080×1920 pixels

Aspect ratio: 9:16

Part 8. Tumblr Image Sizes

Tumblr is another social media focusing more on aesthetics and community engagement. Designers, creators, and fans are major users. You should follow the following image size guidelines to make your art display perfectly.

Tumblr Profile Picture

Recommended image size: 128×128 pixels

Tumblr Profile Banner

Recommended image size: 3000×1055 pixels with an aspect ratio of 16:9

Tumblr Image Post

Recommended image size for Tumblr image post: 500×750 pixels

Larger versions (up to 2048×3072) of images are also accepted.

Tumblr Ads

Recommended image size for Tumblr image ads: 1280×1920 pixels

Part 9. Threads Image Sizes

Developed by the same company, Threads is more like a text version of Instagram. However, its visual content is still the best way to gather attention and improve engagement. Besides image design, you should also optimize the image size.

Threads Profile Picture

Recommended image size: 320×320 pixels

Threads Post Image

Best dimensions for clear visuals: 1080×1920 pixels

Threads Carousel Photos

Recommended image size: 1080×1920 pixels

Tip: Make the Ideal Size for Social Media Images

Different social media have different image size requirements. To keep the brand consistent, you need to share the same image across all social media. Then, you can turn to Picwand AI Photo Editor for help. Picwand AI Photo Editor features AI technology that allows you to edit image sizes for social media by cropping, rotating, flipping, and resizing. You can also choose the output format and size to fit the file size restriction. Apart from these, its powerful AI tools, such as AI Image Upscaler, AI Image Enhancer, AI Photo Cutout, etc, are all free to try.

How to make the ideal size for social media with Picwand AI Photo Editor:

Step 1. Enter Picwand's official website. Click Get Start for Free.

Step 2. Find the Resize button on the left bar and open the "Resize" page.

Step 3. Upload the image you prepare for social media. Input the width and height in the Resize menu. You can look it up in the former part.

Step 4. Click the Download button on the top right corner. Select your ideal format and image size and click Download Now to save.

FAQs About Image Sizes of Social Media Platforms

What is the best image resolution for social media?

Generally, it is better to upload as high resolution as you can. Here are 3 best options: 1080×1080 pixels for square images, 1080×566 pixels for landscape, and 1080×1350 pixels for portrait orientations.

Do social media platforms compress images?

Yes, they do. Social media like X, Instagram and TikTok may compress images to improve the storage and loading efficiency. You can upload as high-quality an image as you can to avoid this. In addition, some social media like TikTok may allow high-quality uploads which also work to maintain quality.

Conclusion

Here is the major image size information of different social media forms:

Facebook post: 1080×1080 pixels

Instagram Post: 1080×1350 pixels

X Post: 2:1 and 3:4 aspect ratios

LinkedIn Post: 1200×627 pixels

TikTok Video & Thumbnail: 1080×1920 pixels

There are many tips to optimize social media images: resizing to the correct size and aspect ratio, using high-quality images, and upscaling the image to higher quality with Picwand AI Photo Editor.

Add this article to your bookmark and look up the best social media image sizes whenever necessary. We will focus on updates on social media and give you the latest news.